如何运作一家赚钱的代理公司:获客转化,服务交付,团队管理全攻略

本课程是 ImanGadzhi 主讲的《如何运作一家赚钱的代理公司》双语字幕实战教程,覆盖代理公司从 0 到 1、从基础搭建到规模化盈利的全流程。课程分为基础、心态、系统流程、获客转化、销售跟进、服务交付等七大模块,详解 Agency3.0 模型、细分市场挖掘、定价策略、获客渠道(领英、陌拜邮件等)、广告投放(Facebook、Google 等)、客户留存及团队管理。配套海量实操文档与工具,全程干货落地,适合想创业开代理公司、提升代理业务盈利的人群,手把手教你复制成功路径,轻松运作一家赚钱的代理公司。

如何运作一家赚钱的代理公司:获客转化,服务交付,团队管理全攻略

课程目录:

├1. 基础篇 Laying Your Foundations

│ ├1. 项目总体原则Program Principal .mp4

│ ├2. 代理公司3.0模型Agency 3.0 Model .mp4

│ ├3. 如何挖掘细分市场Niche Discovery .mp4

│ ├4. 如何选择服务内容Service Selection .mp4

│ ├5. 代理公司必须遵守的原则Code of Honour .mp4

│ ├6. 经营中用到的工具A Craftman’s Tools .mp4

│ ├7. 开始你的业务吧Loading The Rifles .mp4

│ ├Plug & Plays

│ │ ├Agency Software Stack.pdf

│ │ ├Cleaning Your Social Profiles.pdf

│ │ ├FB Business & Ads Manager.pdf

│ │ ├Niche Research.pdf

│ │ ├Website Setup.pdf

├10. 未来发展 Next Evolution

│ ├1. 雇人Hiring .mp4

├2. 心态篇 Mindset

│ ├1. 如何安排你的时间Preparing The Vessel .mp4

│ ├2. 心智变革Mental Metamorphosis .mp4

│ ├3. 僧侣模式Monk Mode .mp4

│ ├4. 战争之路The War Path .mp4

│ ├5. 社会工程学101Social Engineering 101 .mp4

│ ├6. 实用的一天Pragmatic Day in Lifes .mp4

│ ├7. 保持严格的管理Keeping A Tight Ships .mp4

│ ├Plug & Plays

│ │ ├价值六位数睡眠6-Figure Sleep.pdf

│ │ ├僧侣模式Monk Mode.pdf

├3. 建立系统和流程 System & Processes

│ ├1. 如何定价Pricing Guidelines .mp4

│ ├2. 为针对线下企业的服务定价Pricing Your Services For Local Businesses .mp4

│ ├3. 为电商和在线业务的服务定价Pricing Your Services For Ecomm & Online Biz .mp4

│ ├4. 付费试用手册Paid Trials Playbook .mp4

│ ├5. 吸引优质客户Attracting A1 Clients .mp4

│ ├6. 税务、会计和财务Tax, Accounting And Finances .mp4

│ ├7. 获得收益Getting Paid .mp4

│ ├8. 沟通与客户留存Communications + Retention .mp4

│ ├Plug & Plays

│ │ ├客户沟通Client Communication.pdf

│ │ ├获得收益Getting Paid.pdf

├4. 获客和转化 Finding Leads & Setting Meetings

│ ├1. 市场拓展原则Laws of Outreach.mp4 .mp4

│ ├10. 陌拜邮件101Cold Email Automation .mp4

│ ├11. UpWork .mp4

│ ├2. 创造一个不可抗拒的优惠Creating An Irresistible Offer & Angle .mp4

│ ├3. 寻找潜在客户与资格审查Finding Leads & Qualifying (Free) .mp4

│ ├4. 潜在客户获取的付费策略Paid Strategies For Lead Gen .mp4

│ ├5. 存储与组织潜在客户Storing & Organising Leads .mp4

│ ├6. 资料漏斗Profile Funnel .mp4

│ ├7. 领英101LinkedIn 101 .mp4

│ ├8. 领英自动化LinkedIn Automation .mp4

│ ├9. 陌拜邮件101Cold Email 101 .mp4

│ ├Plug & Plays

│ │ ├Creating Your LinkedIn Profile.pdf

│ │ ├Email Personalisation.pdf

│ │ ├Example LinkedIn Content Schedule.pdf

│ │ ├Finding Leads for eCommerce.pdf

│ │ ├Finding Leads for Local Businesses.pdf

│ │ ├How To Create Your Email Script.pdf

│ │ ├How to Find Leads and Respond to them on Upwork.pdf

│ │ ├How to Qualify Clients.pdf

│ │ ├How To Set Up A Lemlist Campaign.pdf

│ │ ├How to Set Up an UpWork Account.pdf

│ │ ├How To Set Up Your Email Account.pdf

│ │ ├How To Set Up Your Lemlist Account.pdf

│ │ ├LinkedIn Automation.pdf

│ │ ├LinkedIn Content.pdf

│ │ ├LinkedIn Keywords.pdf

│ │ ├Profile Funnel.pdf

│ │ ├Sales Navigator Industry List.pdf

│ │ ├Sending LinkedIn Messages.pdf

│ │ ├Storing And Organising Leads.pdf

│ │ ├Tracking Emails for Manual Outreach.pdf

│ │ ├Using Sales Navigator.pdf

│ │ ├Warming Up Your Email Address.pdf

├5. 销售和跟进 Sales & Follw Up

│ ├1. 销售的主要罪恶The Cardinal Sins Of Sales .mp4

│ ├2. 销售次级沟通Sales Sub-Communication .mp4

│ ├3. 一通电话与两通电话的框架1 Call Vs 2 Call Frameworks .mp4

│ ├4. 1CC销售脚本1CC Sales Script .mp4

│ ├5. 2CC销售脚本2CC Sales Script .mp4

│ ├6. 付费试用方法论Paid Trial Methodology .mp4

│ ├7. 异议的无耻The Objection Obscenity .mp4

│ ├8. 精炼方法与磨尖锯Refining Approach & Sharpening Saw .mp4

│ ├Plug & Plays

│ │ ├1CC Sales Script.pdf

│ │ ├2CC Sales Script.pdf

│ │ ├Objection Handling.pdf

├6. 服务交付 Service Delivery

│ ├1. 启动与入职电话Kick Off & Onboarding Call .mp4

│ ├10. 沟通计划与保持客户知情Communication Schedule & Keeping Clients In The Loop .mp4

│ ├2. Facebook广告基础Facebook Ads Fundamentals .mp4

│ ├3. Facebook安全与避免封禁Facebook Hygiene & Avoiding Bans .mp4

│ ├4. 关于广告跟踪All About Tracking .mp4

│ ├5. 登录页与优惠基础Funnels & Offer Fundamentals .mp4

│ ├6. 能卖的创意背后的科学Science Behind Creatives That Sells .mp4

│ ├7. 报告101Reporting 101 .mp4

│ ├8. 编写转化文案Crafting Copy That Converts .mp4

│ ├9. 多少东西 – 活动结构How Many Of Things – Campaign Structure .mp4

│ ├Plug & Plays

│ │ ├Fundamentals

│ │ │ ├Ad Selection.pdf

│ │ │ ├All About Tracking.pdf

│ │ │ ├Communication Schedule & Keeping Clients In The Loop.pdf

│ │ │ ├Copywriting – The Fundamentals.pdf

│ │ │ ├Facebook Ad Fundamentals.pdf

│ │ │ ├Facebook Contingency Guide.pdf

│ │ │ ├Facebook Hygiene & Avoiding Bans.pdf

│ │ │ ├Funnels & Offer Fundamentals.pdf

│ │ │ ├Google Tag Manager.pdf

│ │ │ ├How many of things – Campaign Structure.pdf

│ │ │ ├iOS14 Update True Tracking.pdf

│ │ │ ├iOS14 Update.pdf

│ │ │ ├Kick Off Call.pdf

│ │ │ ├Reporting 101.pdf

│ │ │ ├Science Behind A Creative That Sells.pdf

│ │ │ ├The Conversion API.pdf

│ │ │ ├[Free Version] Client Bible Template.pdf

│ │ │ ├[Paid Version] How To Use Our Client Bible Template And Connect It With Supermetrics.pdf

│ │ ├How To Advertise

│ │ │ ├Custom Audiences, Exclusions, and Cominations, What Is Worth It.pdf

│ │ │ ├How To Read Your Dashboard For Cold.pdf

│ │ │ ├How To Test Audiences and Find Winners.pdf

│ │ │ ├Interests – Sizes And How To Find The Best Ones For Your Case.pdf

│ │ │ ├Launching Your First Ad.pdf

│ │ │ ├Load Balancing Budgets.pdf

│ │ │ ├Lookalike Audiences – How To and The Best Ones You Can Create.pdf

│ │ │ ├Re-Targeting 101.pdf

│ │ │ ├The Two King Metrics And Their Math.pdf

│ │ │ ├Traffic Warmth.pdf

│ │ │ ├Utilising CBOs.pdf

│ │ ├Local Businesses or Lead Gen

│ │ │ ├9 Funnels For Lead Gen & How To Set Them Up.pdf

│ │ │ ├Core Concepts To Keep In Mind.pdf

├7. 服务交付(如何投放广告)Service Delivery (How To Advertise)

│ ├1. 流量的温度Traffic Warmth .mp4

│ ├10. 如何阅读你的冷启动仪表板How To Read Your Dashboard for Cold .mp4

│ ├11. 重新定位Re-Targeting 101 .mp4

│ ├2. 兴趣大小及如何找到适合你的最佳选择Interest Sizes And How To Find The Best Ones For Your Case .mp4

│ ├3. 自定义受众、排除和组合,什么是值得的Custom Audiences, Exclusions and Combinations, What Is Worth It .mp4

│ ├4. 相似受众的创建及最佳选择Lookalike Audiences How To and The Best Ones You Can Create .mp4

│ ├5. 发布你的第一则广告Launching Your First Ad .mp4

│ ├6. 如何测试受众并找到赢家How To Test Audiences and Find Winners .mp4

│ ├7. 负载均衡预算Load Balancing Budgets .mp4

│ ├8. 利用CBOsUtilising CBOs .mp4

│ ├9. 两个主要指标及其数学The Two King Metrics And Their Math .mp4

│ ├Plug & Plays

│ │ ├Custom Audiences, Exclusions, and Cominations, What Is Worth It.pdf

│ │ ├How To Read Your Dashboard For Cold.pdf

│ │ ├How To Test Audiences and Find Winners.pdf

│ │ ├Interests – Sizes And How To Find The Best Ones For Your Case.pdf

│ │ ├Launching Your First Ad.pdf

│ │ ├Load Balancing Budgets.pdf

│ │ ├Lookalike Audiences – How To and The Best Ones You Can Create.pdf

│ │ ├Re-Targeting 101.pdf

│ │ ├The Two King Metrics And Their Math.pdf

│ │ ├Traffic Warmth.pdf

│ │ ├Utilising CBOs.pdf

├8. 服务交付(线下业务或引流)Service Delivery (Local Business or Lead Gen)

│ ├1. 需要牢记的核心概念Core Concepts To Keep In Mind .mp4

│ ├2. 9个潜在客户获取漏斗及其设置方法9 Funnels For Lead Gen & How To Set Them Up .mp4

│ ├3. Facebook原生广告与漏斗潜在客户获取的设置Facebook Native vs Funnel Lead Gen Setting Them Up .mp4

│ ├4. 内容与创意Content & Creatives .mp4

│ ├5. 潜在客户的自动转化Automate Lead Flow to Your Client .mp4

│ ├6. 特定行业之健身房Industry Specific Gyms .mp4

│ ├7.特定行业之脊医 Industry Specific Chiropractors .mp4

│ ├Plug & Plays

│ │ ├9 Funnels For Lead Gen & How To Set Them Up.pdf

│ │ ├Automate Lead Flow to Your Client.pdf

│ │ ├Content & Creatives.pdf

│ │ ├Core Concepts To Keep In Mind.pdf

│ │ ├Examples of ads Leadgen.pdf

│ │ ├Facebook Native vs Funnel Lead Gen – Setting Them Up.pdf

│ │ ├Industry Specific Chiropractors.pdf

│ │ ├Industry Specific Gyms.pdf

│ │ ├Lead Automation.pdf

├9. 服务交付(进阶策略)Service Delivery (Advanced Strategies)

│ ├1. Facebook内部运作原理How Facebook Works On The Inside .mp4

│ ├2. Facebook规则、自动化与命名约定Facebook Rules, Automations & Naming conventions .mp4

│ ├3. 横向扩展与纵向扩展Scaling Horizontally vs Scaling Vertically .mp4

│ ├4. Google广告培训Google Ads Training .mp4

│ ├5. YouTube广告手册Youtube Ads Playbook .mp4

│ ├Plug & Plays

│ │ ├Facebook Rules, Automations & Naming conventions.pdf

│ │ ├Getting Setup – Google Ads.pdf

│ │ ├Google Display Network.pdf

│ │ ├Google Search Network.pdf

│ │ ├How Facebook Works On The Inside.pdf

│ │ ├iOS Move To Privacy & Implications.pdf

│ │ ├Scaling Horizontally vs Scaling Vertically.pdf

│ │ ├Youtube Ads Playbook.pdf

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